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Laughter in Nigeria is now a multi-billion naira business. From sold-out arena shows to viral social media skits, comedy has built a structured industry that employs...
Nollywood's foundation was poured long before any government blueprint. It grew through street-level distribution, private loans, and global streaming deals—a story of pure, stubborn self-reliance.
The creative industry now claims 4.8% of Nigeria's economy, employing 2.3 million people—nearly double the federal civil service. This quiet revolution in film, music, and fashion...
